| Strategy Depth | Core PR roadmap with messaging framework | Comprehensive PR strategy with media mapping and stakeholder analysis | Full communications ecosystem with crisis preparedness, thought leadership, and reputation architecture |
| Media Relations | Targeted media outreach to regional publications | Expanded outreach to industry, regional, and international media | Full media relations program with journalist relationships, exclusive story placement, and media partnerships |
| Press Releases | 2 press releases per month with distribution | 4 press releases with targeted distribution and follow-up | Unlimited press releases with premium distribution, multimedia assets, and syndication |
| Media Coverage | Coverage targeting across 5+ relevant publications | Active coverage growth across 15+ publications with feature placements | Premium media placement across top-tier publications with editorial partnerships |
| Thought Leadership | Basic executive spokesperson positioning | Active thought leadership with bylined articles and speaking opportunities | Full executive visibility program with keynote placements, awards submissions, and expert commentary |
| Event PR | Basic event announcement and coverage support | Event PR strategy with media invitations and live coverage | Full event communications with pre/during/post event campaigns and media hosting |
| Digital PR and SEO | Basic digital PR with online media mentions | Strategic digital PR with backlink acquisition and brand authority building | Advanced digital PR with programmatic link building, authority site placement, and SERP brand management |
| Social Media PR | PR story amplification through existing social channels | Coordinated social media PR with influencer activation and engagement | Full social PR strategy with trend hijacking, viral content strategy, and community management |
| Crisis Communications | Basic crisis response guidelines | Crisis communication playbook with media training | Full crisis management with 24/7 rapid response, media handling, and reputation recovery |
| Content Creation | Press releases and media pitches | Press materials, feature articles, case studies, and media kits | Full content suite with video production, infographics, executive profiles, and brand journalism |
| Industry Awards | Award opportunity identification | Award submission support with narrative development | Full awards program with strategic entry, campaign support, and results amplification |
| AI-Search PR Impact | Basic online mention management | Digital PR for improved brand entity signals and AI-search visibility | Strategic PR for citation building across ChatGPT, Gemini, Perplexity, and AI Overview surfaces |
| Optimization Frequency | Monthly | Bi-weekly | Weekly |
| Reporting | Monthly PR activity summary | Bi-weekly coverage report with media value analysis | Weekly executive dashboard with brand sentiment and competitive PR benchmarking |
| Best Fit | Businesses building foundational media visibility | Companies scaling PR for brand authority and market positioning | Enterprises needing full communications ecosystem management |