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Editorial & Field Intelligence

Marketing Articles

Explore AE ADS blog articles covering SEO, PPC, branding, web design, content marketing, social media, and business growth in Dubai. Explore further topics by the norms of your industry to make the progress of your company to new heights.

63 articles published
Featured Field GuideBranding• Mar 19, 2026• 9 min read

Importance of Logo Design and Branding for a New Business

A strong logo is a building block of your company’s branding that reflects your business goals. Every business owner wants their organization to stay away from the crowd to make huge profits.

Shefeek Niyas TP - Partner & Head of Growth Strategist, Dubai
Shefeek Niyas TP
Verified UAE Playbook
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Importance of logo designing and branding for new business
Smart Strategies for Growing Your Business
Digital Marketing
Mar 19, 2026• 9 min read

Smart Strategies for Growing Your Business

Business owners, both big and small, are anxiously awaiting the end of the pandemic and the subsequent recovery of the economy. A lot of them are setting their eyes on expansion this year. Some entrepreneurs are exploring a new piece of machinery investment, while others are exploring a more adventurous strategy.

Shefeek Niyas TP - Partner & Head of Growth Strategist, DubaiShefeek Niyas TP
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Digital Marketing in dubai
Digital Marketing
Mar 19, 2026• 9 min read

Trends in Digital Marketing

Digital marketing encompasses all forms of promotion in the digital realm. That's the simplest explanation of the buzzword sweeping the corporate world. Businesses can reach a global customer base without breaking the bank by using digital marketing strategies.

Shefeek Niyas TP - Partner & Head of Growth Strategist, DubaiShefeek Niyas TP
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What is Social Media Marketing? Why is Social Media Marketing Important Today?
Social Media Marketing
Mar 19, 2026• 9 min read

What is Social Media Marketing?

SMM (Social Media Marketing), a subset of digital marketing, leverages the reach and popularity of social media platforms like Facebook, Twitter, and YouTube to advance a business's branding and product awareness goals.

Shefeek Niyas TP - Partner & Head of Growth Strategist, DubaiShefeek Niyas TP
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